Here at Zoom, we are always improving our marketing strategies. We are constantly analysing, researching and seeing what works best. We know how important a successful marketing campaign is to your brand.
A marketing campaign is an organised course of action to promote and sell a product or service.
So, what makes a successful marketing campaign? Here are some of our top tips…
Knowing Your Target Audience
A huge mistake you can make when creating a marketing strategy is trying to appeal to everyone. Knowing who your target audience is and what they want is essential to creating a successful marketing campaign. It’s important to know their age, gender and location. These key characteristics of people are important as they will determine the tone and language that is used in your marketing messages.
Create and Document the strategy
On social media, your strategy cannot be set in stone – social media is constantly changing. That’s why it’s important to create a strategy and document it in a way that it is accessible and can be changed and improved by members of your team throughout the production of the campaign.
Keep It Personal
In order to retain loyal customers, one-to-one marketing is more important than ever. Consumers are looking for a story, an emotional connection to a brand. Once the target audience has been recognised, your marketing strategy should focus on telling a story that will engage the consumer and relate to them.
Content, Content, Content.
Content is and will always be king. Good content marketing can be time consuming to create, however, a one-size-fits-all approach will not be sufficient. Content should add value to your brand, it should be shareable and most of all, it should be relevant to your industry.
Work With Influencers.
Expand your brand’s reach by using the resources that you need. Influencers can be a great way of gaining new audiences and improving brand awareness if you choose influencers who are relevant to your industry. Influencers can also make content relatable for their followers.
Choose the Right Platform.
There are hundreds of social media apps available and it can be tempting to use as many of them as possible. However, your job is to find the social media platforms that are the perfect fit for your brand. The best platform for your brand should align with your brand’s aims and its image.
We can help you with every aspect of your marketing strategy! Contact us today…