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Why Personal Branding is Critical for Every Employee and How to Lead from the Top

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The future of business is personal. Companies are realising that their most valuable assets are the individuals within their organisation, not just their corporate brand. Personal branding is no longer a luxury for a select few—it’s essential for every employee. However, it’s the C-Suite that should lead this transformation, setting the tone for the rest of the workforce. By 2025, businesses that embrace personal branding across all levels of the organisation will have a clear advantage.

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How the C-Suite can lead the charge in a rapidly evolving digital landscape

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For Chief Marketing Officers (CMOs) and Chief Executive Officers (CEOs), keeping up with the relentless evolution of platforms, technologies, and consumer behaviours is both a challenge and an opportunity. While some may struggle to adapt, forward-thinking leaders are seizing the moment to propel their brands into the future.

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