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Why Personal Branding is Critical for Every Employee and How to Lead from the Top

Insights / By

The future of business is personal. Companies are realising that their most valuable assets are the individuals within their organisation, not just their corporate brand. Personal branding is no longer a luxury for a select few—it’s essential for every employee. However, it’s the C-Suite that should lead this transformation, setting the tone for the rest of the workforce. By 2025, businesses that embrace personal branding across all levels of the organisation will have a clear advantage.

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Guardian Glass – Pioneering Glass Architecture Through Innovative Marketing

Client Success Stories / By

Guardian Glass, a leader in architectural glass solutions, partnered with The Zoom Agency to bridge the gap between technical expertise and consumer understanding. Our team was entrusted with crafting a marketing strategy that would resonate with homeowners, explaining when and why to invest in new windows. The campaign’s dual focus was clear: showcase Guardian Glass’s superior products while educating consumers on the real-world benefits of high-quality glass in their homes.

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