In the world of luxury brands and fine wines, Ruinart Champagne stands as a beacon of tradition and excellence. As the world’s oldest Champagne house, Ruinart has long been synonymous with luxury, elegance, and a deep commitment to the arts. When Ruinart sought to enhance its connection with contemporary creators and engage with new audiences, they turned to The Zoom Agency to lead their strategic event planning and execution.
Merging Tradition with Contemporary Art
The Zoom Agency’s partnership with Ruinart focused on creating innovative experiences that showcase the brand’s commitment to both its storied heritage and contemporary art. Our team was tasked with developing a series of strategic events that would reinforce Ruinart’s position as a leader not only in the world of Champagne but also in the realm of contemporary art and culture.
A Ruinart Rendezvous: Harvesting Heritage and Creativity
One of our key initiatives was the development of an exclusive series titled ‘A Ruinart Rendezvous’. The Zoom Agency conceived and executed this series to immerse creators in the Champagne-making process, offering a unique blend of tradition and creativity.
The highlight of the series was an immersive visit to Ruinart’s historic vineyard during the harvest season. Our team curated an experience where participants became active participants in the Champagne-making process. They picked grapes alongside Ruinart’s experienced harvesters and learned firsthand about the meticulous craftsmanship behind each bottle of Ruinart Champagne.
The Zoom Agency also orchestrated guided tastings of different vintages, where Ruinart’s winemakers shared the stories and traditions that define their Champagne. This strategic approach was designed to create a deep, lasting connection between the creators and Ruinart’s storied legacy, fostering a new generation of brand ambassadors.
Sensoria: A Multisensory Dinner Experience
Building on the success of the Ruinart Rendezvous, The Zoom Agency conceived and executed Sensoria, an event that elevated the fusion of art and Champagne to extraordinary new heights. Our team was responsible for every aspect of this multisensory experience, designed to engage creators in a dialogue between taste, sound, sight, and touch.
The Zoom Agency curated an evening featuring live performances by a piano improvisationalist, modern art demonstrations, and interactive clay moulding sessions. We collaborated with Miquel Antoja, a celebrated chef from Barcelona and Ruinart Brand Ambassador, to design an exquisite menu that paired perfectly with Ruinart’s finest Champagnes.
Our strategic vision for Sensoria was spearheaded by The Zoom Agency’s CEO, Ben Walker, who was named a Ruinart Brand Ambassador. This appointment underscored the deep trust Ruinart placed in our agency’s ability to understand and elevate their brand.
Art Basel Miami: Launching a New Artistic Collaboration
The Zoom Agency’s partnership with Ruinart extended to one of the most prestigious art events in the world: Art Basel Miami. Here, we were entrusted with supporting the launch of Ruinart’s collaboration with renowned photographer Erwin Olaf, an initiative that celebrated the intersection of visual art and Champagne.
Our team played a crucial role in ensuring that the collaboration received the attention it deserved from both the art and luxury communities. We crafted an experience that invited attendees to engage with the brand on a deeper level, showcasing Erwin Olaf’s striking and evocative imagery alongside Ruinart’s commitment to blending tradition with contemporary art.
A Partnership of Tradition and Innovation
Through these carefully crafted experiences, The Zoom Agency has helped Ruinart reinforce its position as a leader in both the world of Champagne and contemporary art and culture. Our strategic approach has enabled Ruinart to engage with new audiences while honoring its rich heritage, create meaningful connections with creators and influencers, and push the boundaries of what it means to blend tradition with modernity.
As our partnership with Ruinart continues to evolve, The Zoom Agency remains committed to delivering innovative experiences that celebrate the art of Champagne-making while embracing contemporary creativity. Our strategic leadership continues to drive Ruinart’s presence in the luxury and art worlds, ensuring that each experience not only aligns with Ruinart’s values but also pushes the boundaries of traditional event marketing.
