Since 1917, Leuchtturm1917 has been synonymous with quality, creativity, and meticulous design in the world of premium notebooks. When this storied brand sought to expand its digital presence and deepen its connection with a global creative community, they turned to The Zoom Agency. As their digital agency of record for several years, we were entrusted with a multifaceted mission: managing their social media, nurturing brand ambassador programmes, engaging their creative community, and contributing to new product development through strategic social listening.
Cultivating a Global Digital Presence
The Zoom Agency took charge of Leuchtturm1917’s social media channels, both globally in English and locally in Spanish for the Spanish market. Our strategy centred on engaging Leuchtturm1917’s audience not just as consumers, but as a vibrant community of creatives who viewed their notebooks as canvases for ideas.
We crafted visually striking, creatively inspired posts that celebrated the artistry of Leuchtturm1917 users, often featuring user-generated content to strengthen the bond between the brand and its community. Our day-to-day posting and community management practices fostered a sense of belonging and inspiration among followers. This approach resulted in significant growth in social media engagement and a more deeply connected global community of notebook enthusiasts.
Amplifying Brand Reach Through Ambassador Partnerships
Recognising the power of peer influence, The Zoom Agency managed Leuchtturm1917’s brand ambassador programme. We carefully selected individuals who embodied the brand’s ethos, nurturing these relationships to create a global network of creatives who actively contributed to the brand’s narrative.
Our ambassador programme strategy ensured that each collaborator’s voice added authentic value to the brand, amplifying Leuchtturm1917’s reach through strategic content partnerships. This approach not only expanded the brand’s reach but also enhanced its authenticity in the eyes of the creative community.
Driving Innovation Through Community Engagement
The Zoom Agency actively engaged with Leuchtturm1917’s renowned creative community, fostering discussions and encouraging participation in brand-led initiatives. Whether launching new product lines, introducing yearly colour collections, or unveiling special edition notebooks, we ensured the community was not just informed but involved in the creative process.
Our community management efforts led to increased participation in brand initiatives, a steady stream of user-generated content, and valuable feedback that informed product development.
Shaping Product Development with Social Insights
Innovation is at the heart of Leuchtturm1917’s ethos, and The Zoom Agency played a crucial role in steering this innovation through the power of social listening. By monitoring conversations, trends, and feedback across social media, we provided valuable insights that influenced the development of new products.
Our social listening strategy contributed to the introduction of new colours and special edition notebooks that resonated with community preferences. It also facilitated successful collaborations with partner brands, such as Lamy, creating synergies that appealed to shared audiences. The result was a range of products that not only met but exceeded the expectations of loyal customers.
Bringing the Brand to Life Through Video
The Zoom Agency created highly creative videos that captured the essence of Leuchtturm1917 – its commitment to quality, rich history, and deep connection with the creative community. These videos engaged the audience in a dynamic and visually compelling way, reinforcing Leuchtturm1917’s position as a leader in the premium stationery market.
A Tailored Bilingual Approach
Our strategy was tailored to meet the needs of different markets. While managing global communications in English, we also took charge of the Spanish market, working closely with the local distributor to ensure our strategies were culturally relevant and resonated with the Spanish-speaking community.
This bilingual approach resulted in a consistent brand voice across markets, increased engagement in the Spanish-speaking community, and successful localisation of global campaigns.
Measurable Success: A Stronger, More Connected Brand
The Zoom Agency’s comprehensive strategy for Leuchtturm1917 yielded significant results. We saw substantial growth in social media engagement across all platforms and increased visibility and success for new product launches. Most importantly, we fostered a deeper, more meaningful connection between the brand and its global audience, enhancing brand loyalty and community participation.
By combining creative content, strategic partnerships, and a deep understanding of Leuchtturm1917’s values, The Zoom Agency helped this iconic brand continue to inspire creativity around the world, while significantly expanding its digital footprint and market presence.
