Latest articles
Transformative AI Marketing Insights from 2024
As AI reshapes marketing, CMOs and CEOs face a pivotal moment. Embracing tools like generative AI, autonomous agents, and intelligent automation isn’t just about staying competitive—it’s about leading innovation and creating lasting connections with audiences.
Why Personal Branding is Critical for Every Employee and How to Lead from the Top
The future of business is personal. Companies are realising that their most valuable assets are the individuals within their organisation, not just their corporate brand. Personal branding is no longer a luxury for a select few—it’s essential for every employee. However, it’s the C-Suite that should lead this transformation, setting the tone for the rest of the workforce. By 2025, businesses that embrace personal branding across all levels of the organisation will have a clear advantage.
How the C-Suite can lead the charge in a rapidly evolving digital landscape
For Chief Marketing Officers (CMOs) and Chief Executive Officers (CEOs), keeping up with the relentless evolution of platforms, technologies, and consumer behaviours is both a challenge and an opportunity. While some may struggle to adapt, forward-thinking leaders are seizing the moment to propel their brands into the future.
Leuchtturm1917 – Crafting Digital Narratives for a Global Creative Community
As Leuchtturm1917’s digital agency of record for several years, we were entrusted with a multifaceted mission: managing their social media, nurturing brand ambassador programmes, engaging their creative community, and contributing to new product development through strategic social listening.
Guardian Glass – Pioneering Glass Architecture Through Innovative Marketing
Guardian Glass, a leader in architectural glass solutions, partnered with The Zoom Agency to bridge the gap between technical expertise and consumer understanding. Our team was entrusted with crafting a marketing strategy that would resonate with homeowners, explaining when and why to invest in new windows. The campaign’s dual focus was clear: showcase Guardian Glass’s superior products while educating consumers on the real-world benefits of high-quality glass in their homes.
Ruinart – Elevating the Art of Celebration Through Strategic Events
When Ruinart sought to enhance its connection with contemporary creators and engage with new audiences, they turned to The Zoom Agency to lead their strategic event planning and execution.
Atlantic Airways – Reaching new heights in Faroe Islands tourism via social media
Since 2017, The Zoom Agency has been a driving force behind Atlantic Airways’ social media transformation, playing a pivotal role in elevating the Faroe Islands from a hidden gem to a must-visit destination on the global tourism map.
SATO Europe – Pioneering Digital Strategies in Auto-ID Solutions
The Zoom Agency has been proud to serve as SATO Europe’s agency of record, working in close collaboration with their robust internal marketing team of over 30 professionals to drive digital innovation and market presence.
