Understanding analytics – The beginner’s guide

Paying for advertising is futile if you cannot reap the numerous analytical rewards that are in plain sight. Too much time and money is spent on developing the ‘front-end’ of the ad whilst the ‘back-end’ lays untouched.

Tracking follower growth, engagement, impressions and clicks are a few of the insights that are invaluable to a company yet so often overlooked.

The age of analytics is upon us. Read more about how to analyse your social media marketing performance here:


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