Paying for advertising is futile if you cannot reap the numerous analytical rewards that are in plain sight. Too much time and money is spent on developing the ‘front-end’ of the ad whilst the ‘back-end’ lays untouched.
Tracking follower growth, engagement, impressions and clicks are a few of the insights that are invaluable to a company yet so often overlooked.
The age of analytics is upon us. Read more about how to analyse your social media marketing performance here: