As spamming by Facebook and Google increases, so too does the world of ad-blocking. People have had enough!
Connecting with your target audience is becoming increasingly difficult as traditional media outlets lose credibility. However, in a recent study it was found that some 92% of consumers prefer recommendations from trusted people to other forms of advertising.
Influencer marketing is a new, proven way to subtly but effectively connect with different user groups. Through collaboration with an influencer who personifies your brand values, companies are able to connect and engage with a far larger portfolio of people. Brand awareness will increase and more importantly sales should do so as well. The steps to this success are as follows: